Copper- Digital Direct Marketing

Copper - Digital Direct Marketing

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	July 2010 It's been a little longer between updates than we intended but we're back with an update you'll hopefully find useful. The last few months have been quite busy for us with a couple of new business wins and starting the testing on one of our internal charity projects. We're quite excited about this project so hopefully we can reveal more in our next email.


	How to achieve a 100% open rate with your marketing emails Ever wondered how to impress your boss with 100% open rates for your emails? This month Jason Suttie, our director and email master, shares the secret and some of the pitfalls of trying to achieve this goal. Well worth a read if your KPI's are based on average open rates or clicks. Read the full article here


	Testing, testing... I'm sure you'll agree that we can go on a bit about testing particularly with regard to email campaigns but that's only because we know it works. We came across this short article from the DMA email marketing blog and thought we'd pass it on. Read the full article here


	WaterAid - 1st 100 Days Last month we completed our first bit of email work for WaterAid which was a campaign to get people to sign up to a petition about sanitation. At 8,000 pixels long our unconventional email format worked well with the campaign ask and goes to show email length isn't always a problem. See the creative here and why not sign the petition while you're at it?


	Isklar - Sparkling B2B emails B2B emails are an important part of many business but are often overlooked. Where individual contacts are important being able to track who opened the email and when they clicked through could just give you the right information to give them a call. Let us know if you'd like to look at what you can do with your B2B emails

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Copper Industries Ltd. is a limited company registered in England No. 5944458. www.madeincopper.com

0208 144 6800 / contact@madeincopper.com