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TIPS and ADVICE
Email Marketing at Christmas
There's never a more important time to ensure email marketing cut through than Christmas and we know that many of you are in the process of sorting out your Christmas email marketing campaigns. We came across this article recently which had some handy tips in it which you may find useful. >>
The Death of Email
Following along the email marketing line, some of you may have seen the Wall Street Journal article claiming the end to the reign of email as a communication tool. We obviously think as a result Econsultancy published an article which details email's changing role - you can read it here >>.
The Myth of the Page Fold
For the techie minded amongst you we thought we'd add this article about website 'page folds'. It presents some interesting research about how people behave if something's above or below the 'fold' . We'd always recommend testing, as all sites are different, but it's an interesting read. Here it is >>
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