Copper- Digital Direct Marketing

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	December 2009 Well Christmas is nearly upon us and we've been busy getting loads of campaigns out before Christmas, so we've know many of you have been busy too! This month our update is a brief one but no less email worthy than usual. We've got some info on welcoming, what we do and also have some giveaways. Merry Christmas from all of us at Copper!


	TIPS and ADVICE Welcome!! Making new prospects feel warm and fuzzy Imagine if each time you introduced yourself to someone new you were ignored. As we're about to welcome in the new year we've been thinking about welcome email programmes and bouncebacks for a couple of our clients. Welcome emails are often forgotten but we can't stress enough how important they are in the relationship cycle. And we're not the only ones who think so. We've listed a couple of articles which make some good points. IKEA's brilliantly simple idea As the saying goes, often the most simple ideas are the best. And here's a simple one... IKEA recently opened a new store and with little budget they turned to Facebook to promote it for them. What happened next was really quite interesting. Have a read of the article and hopefully it might inspire some similarly brilliantly simple ideas. So can Copper do this? Over the past month we've had a couple of clients who we work with on say web development who didn't realise we also manage another client's email marketing. So we thought this month we thought we'd feature our 'services' page. Although the list isn't extensive it might give you an idea about another aspect of your digital direct marketing that you'd like to chat to us about. You also hopefully won't notice but we also completely rebuilt the backend of our website last month to make it a little more flexible. You can check it out here www.madeincopper.com >>


	Giveaway - Google Wave Well it's not as exciting as a bottle of wine or a new car but we have a bunch of Google Wave invites that we'd like to share with our clients. Although usage of Wave isn't yet mainstream it's predicted to be an important communications tool. Let us know if you'd like one. First come, first served... Find out what Google Wave is all about


	Our Work - Email Marketing World Vision started Christmas promotion for their Must Have Gifts catalogue last month and we've been managing the email side of things. Throughout the campaign we've also been doing a bit of testing and have seen some impressive results which we've then rolled out to increase conversions. So our advice with email marketing, as always... test!

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Copper Industries Ltd. is a limited company registered in England No. 5944458. Registered Address: 21 Bedford Square LONDON WC1B 3HH www.madeincopper.com